Corporate Ambassador !!

Corporate Ambassador !!

Every Organization needs an Ambassador for building up their product or business. Generally celebrities, sports persons are preferred for brand building and for new product launch. It’s all about Advertisements and Marketing these days, that may turn a product up or down. There is a huge difference in Service Oriented Industry; Especially in IT Companies I don’t think there is a need of any Ambassador. I asked few of my Colleagues whom does they think actually stand as our company’s Ambassador, Many answered the same - Account Manager, Sales Representatives and Client Partners.  I disagreed with them.

Client Partners, Sales Representatives, Account Manager are key holders in bringing in new Business or expanding current Accounts. Sales, Business being their primary task, Promoting Company is their indirect job. In my view it’s the operational team, Consultants, Staff are Great Ambassadors of any Organization. These are the people who actually communicate through their Social Network or Professional network and present the true picture of their Company. Employees do represent Companies. Innovation, Business cannot be driven without Employees. Happy and Confident Employee can bring in Business for the company. Employee carries the Organization itself in his Designation and position. I remember one of IT firm, which actually taught table manners while you are there on dining table, I was deeply impressed with their Business Communication Sessions...

HR people should actually focus on Brand building of the company through Employee Ambassador Programs. PG programs or high level certifications should be arranged for skilled professionals to keep encouraged and motivated. HR must consider the Employee as a way of Promoting the Organization to social media. Connecting Job Portal to social sites, focusing on CSR all the time cannot convince the buyer all the time.  A well satisfied employee generally outperforms his/her role, produces good efficiency, and comes up with innovative solutions and even help in building good Client Relationships. An Unsatisfied employee is the Biggest Threat to Organization, its business and its clients, the person may turn things down. Its HR responsibilities to look and manage Satisfied and Unsatisfied personals across organization.. A recent trend has grown, where many Organizations opt for Employee Satisfaction Survey to get the employee review for business processes and individual satisfaction in the company, It CAN NOT Help!!! Why does Service Oriented firm doesn’t have Suggestion Box in their offices? Washrooms are best places for placing surveys as there is no surveillance of CCTV cameras, where in any employee / staff can put in their suggestions, so anonymity remains preserved, this is anyways just a stupid silly thought.

Employee Ambassador Program is quite unique which actually does the transformation of Employee to an Organizational Representative. It is not just a sequence of trainings and team build up activities that molds fresher to professional and professional to Ambassador. Induction programs should actually focus on new joinee as Ambassador to the Organization's Future!! In short Organization and HR have to understand and realize who actually represents the Organization?