Corporate Ambassador !!
Every Organization needs an
Ambassador for building up their product or business. Generally celebrities,
sports persons are preferred for brand building and for new product launch.
It’s all about Advertisements and Marketing these days, that may turn a product
up or down. There is a huge difference in Service Oriented Industry; Especially
in IT Companies I don’t think there is a need of any Ambassador. I asked few of
my Colleagues whom does they think actually stand as our company’s Ambassador,
Many answered the same - Account Manager, Sales Representatives and Client
Partners. I disagreed with them.
Client Partners, Sales
Representatives, Account Manager are key holders in bringing in new Business or
expanding current Accounts. Sales, Business being their primary task, Promoting
Company is their indirect job. In my view it’s the operational team,
Consultants, Staff are Great Ambassadors of any Organization. These are the
people who actually communicate through their Social Network or Professional
network and present the true picture of their Company. Employees do represent
Companies. Innovation, Business cannot be driven without Employees. Happy and
Confident Employee can bring in Business for the company. Employee carries the
Organization itself in his Designation and position. I remember one of IT firm,
which actually taught table manners while you are there on dining table, I was
deeply impressed with their Business Communication Sessions...
HR people should actually focus on
Brand building of the company through Employee Ambassador Programs. PG programs
or high level certifications should be arranged for skilled professionals to
keep encouraged and motivated. HR must consider the Employee as a way of
Promoting the Organization to social media. Connecting Job Portal to social
sites, focusing on CSR all the time cannot convince the buyer all the
time. A well satisfied employee generally outperforms his/her role,
produces good efficiency, and comes up with innovative solutions and even help
in building good Client Relationships. An Unsatisfied employee is the Biggest
Threat to Organization, its business and its clients, the person may turn
things down. Its HR responsibilities to look and manage Satisfied and
Unsatisfied personals across organization.. A recent trend has grown, where
many Organizations opt for Employee Satisfaction Survey to get the employee
review for business processes and individual satisfaction in the company, It
CAN NOT Help!!! Why does Service Oriented firm doesn’t have Suggestion Box in
their offices? Washrooms are best places for placing surveys as there is no
surveillance of CCTV cameras, where in any employee / staff can put in their
suggestions, so anonymity remains preserved, this is anyways just a stupid
silly thought.
Employee Ambassador Program is
quite unique which actually does the transformation of Employee to an
Organizational Representative. It is not just a sequence of trainings and team
build up activities that molds fresher to professional and professional to
Ambassador. Induction programs should actually focus on new joinee as
Ambassador to the Organization's Future!! In short Organization and HR have to
understand and realize who actually represents the Organization?
