Sindhi Branding...

The Following may not suit your taste, if you aren't A Sindhi.

Staying in Ulhasnagar since 25 years, I have seen most of businesses around. Yes few castes carry a tag of business man, and trading around. I admire all and accept it whole heartedly. Sindhis, Gujus, Mardawis is what I am talking about.

Today's generation has mostly played safe over last few years, Engineering, CA, Doctors have demanded youth and those are pretty safe job now a day... Business today have become tougher, margins have slashed down... Overall what I see Sindhi people have lost their identity in terms of Entrepreneurship and creating Business Models. When I hear of Entrepreneur or a new product doing good overall in markets, I question Y was this not identified by any Sindhi??? However Ulhasnagar do have good Product manufacturing, but Y did it not reach the correct Market? Y did it not created a Brand?

Sometime I realize Ulhasnagar name has got some problem, and hence it cannot produce BRANDS, I don’t know whether I stand correct or not? I have seen most of my friends leaving Safe and good Jobs and joining their Parental Businesses, Few are Emerging and doing well, rest just carrying along. It’s actually all about Risk Taking - How huge Risk you can take along? Youngsters today want a simple life and lots of fun in drinking, driving etc... Materialistic wishes have overdriven the Trend, creative and Innovative solutions. 

Yes most of Sindhi Boys have a good Business sense, and know how to get the break through within few months. Even when Markets and Competition are not so easy to handle. Still Confidence lacks somewhere in today's generation. The person who is reading though, must have understand YES I am complaining, YES I am arguing.... I cannot see Sindhi names around today not in Bollywood, not in Politics not in Books and publishers, not in News Paper Articles, nowhere in News.. I wish I want to get that back... I agree sindhi Population is not as strong as rest of species. But we are exceptionally gifted brains; We should do something Extra ordinary. I pity when I want to see a very good Movie in sindhi like Aamir khan acting, or love triangle based... but don’t find anything good. Sindhi channels have even floped to gain momentum.

Ulhasnagar City Structure has also worsened since last few years. I cannot call it any more a Sindhu Nagar - Place of sindhi society. It’s a mixed bag now on.. Wadhwas created magic in real Estate, but I am not talking about Real Estate or Trading kind of business. Production and Innovative Services is what I am focusing on. I am not aware of what My Next Generation will be? Service Industry cannot run long... Production has to be driven parallel. I wish I could see Ulhasnagar as emerging as Gujarat....

Sindhi Young Generation has to think, Do we want our names Long or HIGH?? I wish HIGH... HIGH names give u money and fame both…